Designed for brand teams adding motion to digital product touchpoints.
A logo loop can draw attention away from content. Design a short entrance or intentional response that resolves to a strong, recognizable static mark.
What we can build
- Logo motion concept.
- Hover and activation variants.
- Static and reduced-motion end pose.
The final deliverables are agreed during discovery. Source files, implementation support and additional platform variants are included only when explicitly scoped.
A clear control contract
Plan the animation’s public controls before producing a full motion library. A starting specification might include:
- hovered: attention state.
- play: deliberate replay.
- complete: settled end pose.
These are proposed control names and behaviors, not an existing Rive asset. The final file determines the actual property and state names.
Integration considerations
Retain an accessible brand name in HTML. Navigation should remain a standard link even when the artwork is animated.
Review the behavior
Test interrupted playback, touch activation and quick route changes. The logo should always settle into a readable mark.
From brief to handoff
- Define. Review your audience, key events, platform and asset requirements.
- Design. Approve the visual direction, key poses and transition rules.
- Build. Rig the artwork and author the agreed state system.
- Validate. Review an export against the acceptance sequence and target runtime.
- Handoff. Deliver the scoped assets, control map and integration notes.
Questions before we start
Is logo design included?
This service animates an existing approved identity. New identity design requires a separate scope and source artwork.
What should I include in the brief?
Share the target platform, screen dimensions, existing artwork, desired states and any runtime restrictions. A short recording of the current product is useful.
How are timing and cost agreed?
Scope depends on the artwork, state count, platform validation and revision needs. A defined brief comes before a project estimate.